Who they are: Fruit of the Earth runs a cannabis/hemp dispensary and online CBD store in Santa Fe, New Mexico. The CBD branch, known as Natural Health (also, the CBD and More Store), began in 2014 as the first in the state. The company adheres to organic cultivation to “honor the needs of our beautiful planet.” Packaging is generally recycled and/or made of biodegradable plant plastics. They even plant a tree for each purchase. Folks, that’s 90,000 trees to date. Talk about seeing the forest for the trees!
The CBD products come from Colorado hemp extracted using supercritical carbon dioxide—the “safe and superior method.” Although the website houses a page for third-party laboratory reports, they were not available at time of writing, so you should contact them to find out more. The company’s micronization process aims to bump bioavailability up “7-10 times” but the details are closely guarded.
Why they’re unique: Fruit of the Earth Natural Health strives to be eco-conscious, and their efforts pair uniquely with colorful product infusions.
What products they have: Tinctures, topicals, edibles, and softgels. There are lots of tinctures, so we’ll start there.
The first step in choosing a tincture is “microbotanica” or not—this refers to the micronization of CBD to increase bioavailability. As the company explains, “Less goes further, and you can truly FEEL THE DIFFERENCE!”
The tinctures come as full spectrum, broad spectrum, or isolate. Check out the micronized line with infused herbals for added umph. Happy Joints, for example, combines 400 mg CBD with devil’s claw, white willow bark, cat’s claw, and more. Cell Care features an uncommon blend of burdock root, sheep sorrel, turkey rhubarb root, and a number of other herbals “used for centuries to promote cellular recovery.”
Then there’s Calm, the potent purple tincture with lemon balm, lavender, and St. John’s Wort. Organic olive oil is the name of the tincture game. And this is just a glimpse—we don’t have the word count to cover all the bonus ingredients!
Several topical products are available with micronization, such as the Cedar & Pine Salve or the Lavender Salve.
The honey is sourced locally and infused with 250 mg or 500 mg CBD. Scrumptious. The CBD pet biscuits are suitable for humans and come in sweet potato sesame or peanut butter pumpkin.
Non-CBD fare includes a selection of medicinal mushrooms. Unlike the CBD softgels, these are housed in vegetarian capsules.
Bonus: If you’re in the Santa Fe area, stop by the physical store. Or give them a ring—the Fruit of the Earth Natural Health team is available and happy to answer questions!