CBD OIL

Fort Lauderdale, Fla. ― Oct. 21, 2020 ― Veritas Farms, Inc. (OTCQB: VFRM) ― a vertically-integrated agribusiness focused on the production of full spectrum hemp extracts with naturally occurring cannabinoids ― is making the holidays even brighter with its limited edition, seasonal four-pack of full spectrum hemp oil tinctures. The four-pack will be available at www.theveritasfarms.com/holiday-cbd-tinctures on Nov. 2, 2020.

Embracing the holiday spirit, the holiday bundle features four seasonal flavors: Cranberry Orange, Clementine Spice, Sugar Plum and Cinnamon Roll. The fast-acting CBD oil tinctures contain full spectrum hemp oil, which is extracted from the flowers and leaves of hemp plants grown on Veritas Farms’ Colorado farm. For only $49.99, the bundle includes all four flavors of tinctures in 15mL bottles with 250mg’s of full spectrum hemp oil per bottle. One serving offers 25mg’s of full spectrum hemp oil, so customers will receive an extra strength dose for the holidays.

Alexander M. Salgado, CEO and co-founder of Veritas Farms, said, “There is no better gift than good health. This limited edition four-pack of seasonal full spectrum hemp oil tinctures is a unique holiday gift idea that is sure to bring joy to those who receive it. Not only does it invoke the spirit of the holidays, but also a much-needed calming effect.”

At Veritas Farms’ 140-acre farm and production facility in Pueblo, Colorado, the brand controls all of its growing, extracting and manufacturing to ensure the quality, potency and freshness of its full spectrum hemp oil. Its products come straight from the farm to the customer’s door step.

All Veritas Farms brand products are third-party laboratory tested for strength and purity. All packaging includes a batch-unique QR code linking to verifiable Certificates of Analysis from an approved scientific testing laboratory. Veritas Farms is registered with the Colorado Department of Agriculture to grow industrial hemp.

Veritas Farms products are currently available online at www.theveritasfarms.com. They are also currently available in 8,000 brick-and-mortar locations, as well as through online retailers across the country. This includes major retail stores such as Kroger Family of Stores, Rite aid CVS Pharmacy, Fruth Pharmacy, Neiman’s Family Market, and Bartell Drugs.

 

About Veritas Farms, Inc.

Veritas Farms, Inc. (OTCQB: VFRM) is a vertically integrated agribusiness focused on producing superior quality, whole plant, full spectrum hemp oils and extracts containing naturally occurring cannabinoids.  The Company currently operates a 140-acre farm and production facilities in Pueblo, Colorado, and is registered with the Colorado Department of Agriculture to grow industrial hemp.  The Company markets and sells products under its Veritas Farms™ brand and manufactures private label products for a number of leading distributors and retailers.

Veritas Farms™ brand full spectrum hemp oil products include vegan capsules, tinctures, formulations for sublingual applications and infused edibles, lotions, salves, and oral syringes in a variety of size formats and flavors.  All Veritas Farms™ brand products are third-party laboratory tested for strength and purity.  The Company files periodic reports with the Securities and Exchange Commission, which can be viewed at www.sec.gov.

For additional information and online product purchase, visit www.theveritasfarms.com.

Veritas Farms, Inc. – Investor Contact

Toll-Free: (888) 549-7888

E-mail: ir@theveritasfarms.com

Amazon recently reported that the small and midsize businesses that sell on its marketplace made more than $3.5 billion during Prime Day. That’s a 60% increase over last year’s sales according to CNBC.

Although holiday shoppers’ wallets are billions of dollars lighter this year, there are still plenty of sales opportunities for market-savvy cannabidiol (CBD) brands.

Now Is The Time

Timing is everything, and the time to run holiday digital sales promotions is now.

Deloitte expects holiday e-commerce sales to surge by 25% to 35% with volume peaking between November to January.

And a survey by Coresight Research reports that three in 10 consumers expect to start their holiday shopping earlier than usual.

COVID-cautious Consumer Spending

With 31 million holiday travelers grounded this year and more than 47% of families reporting they are downsizing holiday events, this year’s holiday season will be dominated by “remote giving.”

Holiday shoppers’ traditional buying preferences and patterns are shifting in concert.

The three P’s of the promotional period–products, pricing, and promotions–don’t apply this year. This season is all about a brand’s preparation, perception, and pursuit, according to Michael Brown, a consumer market expert at Kearney.

CBD companies’ websites should be festive, fun, and filled with tons of sensational gift bundles.                Brands should invest more time in packaging and marketing offers. Banners like “great gifts for moms” and “deals for dads” provide purchasing cues that are likely to convert to higher-than-average cart size.

Remote givers are looking for smaller, more practical and attractively packaged gift bundles that convey as much warmth and sentiment as can be packed and shipped.

And they want their packages to arrive on time.

Shipping Slow Downs

Surges in online shopping are putting new demands on shippers, which are already straining to keep up with increased demand. CBD brands need to examine their shipping systems and have back-up plans in place.

Understand your delivery agent’s mailing performance and adjust customer promises accordingly. We recommend that brands create an automated customer shipping update to inform customers of any projected shipping delays. And, if service delays are anticipated, proactively issue special discounts or offers to recognize the inconvenience.

One way to avoid these predictable bottlenecks is to kick off holiday campaigns (and shipments) now to avoid the rush.

Gifts Cards Are On Trend

The most popular gift this year will likely be gift cards, according to Morning Consult, which reports that 48% of adults plan to buy or give gift cards this holiday season.

Three times as many shoppers said they will spend most on gift cards versus the next-highest gift type, clothing.

“The trend is real and it’s working,” says Scott Zabka, a CBD storeowner using CBD Marketing Hub to run live gift card campaigns.

According to Zabka the majority of recipients have become repeat customers.

We agree with the growing body of retail experts that recommend that brands examine promotional strategies to avoid over-discounting products–a move that ultimately drives down pricing and profitability.

Gift cards typically offer similar value to BOGO promotions but add a valuable kicker. They look and spend like cash, and consumers are more likely to redeem them and return to restock.

A Growing Need for Self-Care

The importance of self-care has become evident as a result of the pandemic and has risen to become one of the largest trends in the US.

Nearly one-third of consumers increased their self-care behavior this past year, according to IRI, which reports that nearly nine out of 10 Americans (88%) practice some form of self-care.

Many companies, including Austra, CBD for Life, Green Roads, Uncle Bud’s Hemp, and some Your CBD Store owners, are boosting their digital storefronts and in-store offers. Green Roads’ Self-care Deluxe Bundle is among trending gift items.

“[It’s] a really great gift, especially for stressed-out moms who need a break,” says Lee Sosin, CMO of Green Roads.

CBD for Life plans to leverage the trend with a co-branded promotion with Moonlit Skincare, according to Julie Redfern, the company’s director of marketing.

In order to help brands leverage the trend, CBD Marketing Hub created a cost-free small business icon for unrestricted use by CBD brands.

Big Growth

The importance of seasonal holiday sales has risen. Once considered a key part of many leading CBD brands’ growth strategies, this year’s fourth quarter holiday sales have the potential to re-order the marketplace.

Consumer preferences for smaller, more practical gifts, coupled with the elevated importance of self-care create a unique opportunity for CBD brands to do better than good this holiday season.

Image Credit: Daria Yakovleva

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Oleamide is fatty acid amide found in the nervous system of mammals, with research indicating it can play a role in sleep induction. The process in which this occurs seems to involve the endocannabinoid system (ECS) and in particular the cannabinoid 1 (CB₁) receptor. To better understand oleamide, we looked at a research review summarizing the evidence to date.

Pre-clinical studies have shown that oleamide is found in the cerebrospinal fluid during periods of sleep deprivation and that it has the ability to help encourage sleep.[1] Since oleamide is also found within human blood plasma, the possibility exists that the same effects might occur in humans.

To explore this possibility, an understanding of how oleamide uptake occurs within the central nervous system is necessary. Researchers used an agent known to block the CB₁ receptor that also prevents other cannabinoid actions such as analgesia and memory disruption.[1]

The use of this receptor blocker eliminated the sleep-inducing and hypnotic effects of oleamide.[1] The amide was still present at levels that helped induce sleep under previous observation but these data indicates that oleamide is, in part, mediated through ECS pathways.

The presence of oleamide in human blood plasma demonstrates the potential for the compound to be further studied and analyzed for potential sleep inducing and calming benefits. Research into this human potential is lacking but the pre-clinical study described here shows another intriguing function and purpose of the ECS found within mammals. However, the review also pointed out that oleamide works with other systems in the brain, similar to how cannabidiol (CBD) has a widespread effect, not limited to the ECS.[1]

As we gain a better understanding of the ECS and how different compounds and substances, such as oleamide, interact with it, we stand to unlock further insight into this fascinating system found within the human body.

Sleep deprivation affects so many people, especially during this time of economic instability and other stressors associated with the pandemic. A natural way to induce sleep is greatly needed and further research will allow us to better understand safer ways to get those Zs.

Image Credit: Enrique Meseguer

Image Source: https://pixabay.com/illustrations/fantasy-dream-magic-female-child-4040384/

Reference

1. Mendelson WB & Basile AS. The hypnotic actions of the fatty acid amide, oleamide. Neuropsychopharmacology. 2001 Nov;25(5 Suppl):S36-9.

Topical products are a unique way to administer cannabidiol (CBD) and other cannabinoids. Topicals possess many advantages as an alternative method, as patients who are not comfortable with broadcasting their cannabis use to the world can use lotions or creams discreetly. Topicals are also beneficial for targeting certain areas like the hands, back, or legs.

Topicals can also take effect rapidly, as they bypass the stomach and digestive system, going straight through the skin to bloodstream.[1] But the benefits of topicals don’t stop there. In fact, for some dermatological conditions, topicals might actually exert its effects by enhancing function of the skin barrier.

Atopic dermatitis (AD) is a condition characterized by chronic inflammation and uncomfortable itching. Research on the mechanism of AD has revealed damage to skin barrier function due to the effects of pro-inflammatory substances like cytokines.[2]

Several cannabinoids are effective at relieving AD symptoms, likely due to their anti-inflammatory properties.[3,4] Studies have dug further to better understand the mechanism underlying these effects.

Treatment with oxazolone solution (1% in acetone) mimics the effects of AD in pre-clinical models. Using this technique, as well as cell assays, researchers found that cannabinoid 1 (CB₁) receptor agonists (which increase the function of the receptor) inhibited the production of inflammatory compounds linked to AD.[5]

An additional study employing the same AD model confirmed these findings. However, researchers also found that CB₁ agonists significantly accelerated and improved skin barrier recovery.[2]

These results support the use of cannabinoids like palmitoyl ethanolamide, or PEA. In fact, this endocannabinoid has been used to treat dermatological conditions like AD.[6] While PEA is a CB₂ agonist, it stimulates anandamide, another endocannabinoid, to activate the CB₁ receptor. These actions in turn alleviate itch.[3,4,6]

While there are many benefits of topical use, a greater understanding of how cannabinoids exert their effects on dermatological conditions like AD may help when choosing the right therapy. For example, knowing which cannabis compounds work directly via the CB₁ receptor or CB₂ can help you in discussing a plan with your doctor or dispensary.

It’s also important to keep in mind the benefits of the “entourage effect,” or the power of full-spectrum cannabis brought on by both cannabinoids and terpenes.[7] So, if you haven’t used topicals before, trying out different products may be best to determine what works best for you and your condition.

Image Credit: Skeeze

 Image Source: https://pixabay.com/photos/clasped-hands-comfort-hands-black-541849/

References

1. Huestis MA. Human cannabinoid pharmacokinetics. Chem Biodivers. 2007;4(8):1770-1804.
2. Kim HJ, et al. Topical cannabinoid receptor 1 agonist attenuates the cutaneous inflammatory responses in oxazolone-induced atopic dermatitis model. Int J Dermatol. 2015;54(10):e401-408.
3. Sheriff T, et al. The potential role of cannabinoids in dermatology. J Dermatolog Treat. 2020;31(8):839-845.
4. Eagleston LRM, et al. Cannabinoids in dermatology: a scoping review. Dermatol Online J. 2018;24(6):13030.
5. Nam G, et al. Selective cannabinoid receptor-1 agonists regulate mast cell activation in an oxazolone-induced atopic dermatitis model. Ann Dermatol. 2016;28(1):22-29.
6. Borrelli F, et al. Palmitoylethanolamide, a naturally occurring lipid, is an orally effective intestinal anti-inflammatory agent. Br J Pharmacol. 2015;172(1):142-158.
7. Russo EB. Taming THC: potential cannabis synergy and phytocannabinoid-terpenoid entourage effects. Br J Pharmacol. 2011;163(7):1344-1364.

The rising popularity of cannabidiol (CBD) means there are always new CBD products hitting the market.

You may be familiar with gummies, oils, and capsules. Did you know that there’s another form of CBD called CBD paste?

Below, we take a closer look at CBD paste and how it compares to other CBD products.

What is CBD paste?

CBD paste is similar to other CBD products in that it contains CBD, but it differs a lot in terms of potency. It’s usually much more concentrated than other types of CBD.

Some companies add CBD paste to oils like MCT oil.

CBD paste is a good option for people who want or need to take higher doses of CBD, whether for a specific condition or because smaller doses don’t quite do the trick.

What does the research say about CBD?

While the research on CBD is still coming out, what we know so far suggests that CBD might have a few benefits.

Some research points to CBD as a potential treatment for pain because it affects cannabinoid receptor activity and reduces inflammation.

Another study found that CBD may also help with pain related to multiple sclerosis (MS) and arthritis.

However, this study used Sativex, a type of prescription CBD spray not approved for use in the United States. Sativex also contains tetrahydrocannabinol (THC), the psychoactive compound in cannabis, which may contribute to its effects.

Some people also take CBD to help with:

Evidence also suggests that CBD may help with cancer-related pain and chemotherapy-induced nausea and vomiting.

Additionally, CBD can help people with certain kinds of epilepsy. Epidiolex is currently the only drug approved by the Food and Drug Administration (FDA) that contains CBD. It’s available by prescription and specifically intended to treat epilepsy.

Other animal and human studies suggest that CBD may also:

• Have antipsychotic effects. A 2015 review found this to be the case, though researchers note that more studies are needed.
• Have anti-tumor effects. This was noted in a 2015 research review, but again, more research is needed.
• Help with substance use treatment. A small review found that CBD may help with addiction to certain substances, including opioids, cocaine, and tobacco.

Benefits and drawbacks of CBD paste

You might be wondering, why choose CBD paste over other forms of CBD, like gummies or capsules? Here are some advantages of CBD paste:

• It’s a more effective way to take CBD in high doses (instead of taking several gummies or capsules, for example).
• You need to take a smaller amount to get a higher dosage, which can help you avoid additives.
• It’s often more cost effective.
• You can use it to make your own edibles or CBD products.

However, there are also several drawbacks of CBD paste compared to other forms of CBD.

It’s a little harder to figure out dosage with paste. It often comes in syringe form. Because it’s hard to dispense, it’s easy to take too much, which can increase your risk for experiencing side effects.

Paste also has a strong taste. The paste-like consistency means you might end up with it stuck to your teeth and gums.

How to shop for CBD paste

Here’s what you should look for when shopping for CBD products like CBD paste.

CBD source

You can choose between CBD isolate and full-spectrum or broad-spectrum CBD. If you prefer to stay away from THC, opt for an isolate. Know that by choosing an isolate, you’re not getting the full benefit of the entourage effect.

Potency

CBD paste is a lot more potent than other types of CBD. Keep this in mind when buying and taking it. It may not be the best product for people new to CBD.

Third-party testing

The FDA can take action against CBD companies that make false claims about their products.

But the FDA doesn’t currently guarantee that any over-the-counter CBD products are safe or effective. So, how can you be sure you’re buying a quality CBD product that is what it says it is?

Look for a certificate of analysis (COA). This means that the CBD paste has been tested for all sorts of contaminants, like pesticides, heavy metals, and molds.

The COA can also tell you whether the advertised potency is accurate or not, as well as which cannabinoids the product contains.

Hemp source

Look for companies that source their hemp in the United States, since U.S. hemp is subject to certain agricultural regulations. Bonus points for hemp that’s U.S.-certified organic.

Customer reviews

Look at customer reviews to get a sense of whether the company and its products have a good reputation. Reviews are a great baseline. If people are repeatedly mentioning the same problem, it’s usually a sign that that’s something to pay attention to.

How to use CBD paste

If CBD paste is already mixed with a carrier oil like MCT oil, you take it like you would a CBD oil.

Most CBD paste, though, comes in a syringe. You can push it out and add it to foods or beverages, or eat it straight from the syringe.

Because CBD paste is a lot more concentrated than gummies or oil, start off with a tiny amount. Remember, it can take some time to feel the effects of edible products.

Eloise Theisen, RN, full-time medical cannabis program faculty at the Pacific College of Health and Science, and president of the American Cannabis Nurses Association, suggests swallowing the paste instead of letting it dissolve under your tongue.

The longer it’s in your mouth, the higher the chance of the stuff sticking to your teeth and gums, which can feel unpleasant and delay its effects.

You can find out more about dosage by checking out our article on CBD dosage.

Safety and side effects

While research suggests that CBD is generally considered safe, some people can experience adverse effects, like:

• fatigue
• weight loss or gain
• appetite change
• diarrhea

Don’t forget to talk to your healthcare provider before taking any kind of CBD. It can interact with certain medications.

Also avoid taking CBD alongside high fat foods or meals. One study found that doing so might increase your risk for side effects.

Takeaway

If you’re finding it hard to take high doses of CBD with traditional gummies and oil, you may want to try CBD paste.

This cannabis-derived extract is a lot more concentrated, making it easier for people looking to take a high dose of CBD.

People with chronic pain or dealing with pain or nausea due to cancer and chemotherapy may need higher doses of CBD to feel any noticeable effects.

When shopping for CBD paste, look for a reputable company that provides customers with a comprehensive COA.

Is CBD Legal? Hemp-derived CBD products (with less than 0.3 percent THC) are legal on the federal level, but are still illegal under some state laws. Marijuana-derived CBD products are illegal on the federal level, but are legal under some state laws. Check your state’s laws and those of anywhere you travel. Keep in mind that nonprescription CBD products are not FDA-approved, and may be inaccurately labeled.

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Original Article: https://www.healthline.com/health/cbd-paste#takeaway