Cannabis News

After a failed attempt to legalize adult-use cannabis last year, the New Mexico Legislature is once again taking up the issue, this time placing a greater emphasis on social equity.

RELATED: New Mexico Lawmakers Introduce Competing Adult-Use Cannabis Legalization Proposals

Four legalization bills have been introduced in the legislature to date—two in the Senate and two in the House. Lawmakers are essentially considering three different versions of legalization proposals, as one of the Senate bills is identical to the House version.

“They all have some similarities, but there’s really only one that truly centers [on] equity and social justice, and that is of critical importance to Drug Policy Alliance, but even more so to the communities in New Mexico that have been harmed by prohibitionist policies,” Emily Kaltenbach, senior director of resident states and New Mexico for Drug Policy Alliance, told Cannabis Business Times and Cannabis Dispensary.

That bill, Kaltenbach said, is House Bill 12, sponsored by Reps. Javier Martinez and Andrea Romero.

“Rep. Martinez has been working on this issue for years,” Kaltenbach said. “He strongly believes that social justice and equity have to be the foundations of a legalization bill. Obviously, we want whatever bill gets through and gets to the governor’s desk to center [on] social justice and equity, and that’s what we’ll be fighting for this session.”

H.B. 12 aims to create diversity in businesses through a microbusiness license type, which would grant companies a head start in the adult-use program, alongside the state’s existing medical cannabis licensees. These licenses would then be scaled, based on the size and type, so that microbusinesses pay less in licensing fees than larger companies.

“In a state like New Mexico, that’s really important because we have a lot of family farms that we’d like to see flourish under a new industry,” Kaltenbach said. “We want to make sure that small businesses have a point of entry into the new industry, where they don’t have to come in with as much capital to participate. So, those licensing provisions are really key and critical.”

The legislation would also require adult-use cannabis operators to develop an equity plan for their businesses, and those with past cannabis-related convictions could not be barred from participating in the industry solely based on that conviction.

In addition, the bill includes provisions that would not only automatically expunge past cannabis-related convictions but would also resentence those who are currently serving time for such crimes.

H.B. 12 also allows for the home cultivation of cannabis and includes language that would protect medical cannabis patients and adult-use consumers from being denied public benefits or health care based on a positive cannabis drug test.

The legislation would also prevent children from being taken from their families, as well as prevent parents from being denied custodial or visitation rights, solely based on the use of cannabis.

The measure would invest funds generated from adult-use cannabis tax revenue back into the communities most impacted by prohibition. The bill calls for a Community Reinvestment Fund, where 35% of excise tax revenue would support qualifying communities.

While Drug Policy Alliance is supportive of all of these provisions, Kaltenbach said the organization would like to see the bill go further in addressing how the state’s tribal nations can participate in an adult-use cannabis market.

“I think that’s really important in a state like New Mexico, where we do have so many sovereign nations, making sure that the nations and tribes also are participating,” she said.

The organization would also like to see more innovative license types, Kaltenbach added, such as a co-op license that would allow local communities to own some of the licenses.

The New Mexico Legislature is just about halfway through its 60-day legislative session, but Kaltenbach believes the cannabis legalization proposals will start moving in the next week or so.

“Time is definitely not on our side, but we’re going to be working hard,” she said.

H.B. 12’s first stop is the House Health and Human Services Committee, which could take up the bill as soon as next week, and then the legislation will go to the House Tax Committee before it moves to the Senate for consideration.

“I believe that we’ll see a lot of negotiations, since there are four different bills, and this is a priority … to see how all of these measures come together, so we can get it to the governor’s desk,” Kaltenbach said. “I think once the House bill moves over to the Senate and the Senate starts hearing those bills, we’ll see the pace pick up.”

Although adult-use legalization has stalled in the past, Kaltenbach said the odds of meaningful policy reform seem better this year, as long as some key disagreements can be resolved.

First and foremost, she said, is the issue of plant counts and whether licensed cultivators should be able to grow a limited or unlimited number of plants in the adult-use program, an issue that has long been contested in New Mexico’s medical program.

“I really think it depends on whether everyone can come to the table and agree on the core provisions and, obviously, whatever bill moves forward, in our opinion, it must center [on] equity and social justice,” Kaltenbach said. “If it doesn’t, it’s a nonstarter for us.”

After a failed attempt to legalize adult-use cannabis last year, the New Mexico Legislature is once again taking up the issue, this time placing a greater emphasis on social equity.

RELATED: New Mexico Lawmakers Introduce Competing Adult-Use Cannabis Legalization Proposals

Four legalization bills have been introduced in the legislature to date—two in the Senate and two in the House. Lawmakers are essentially considering three different versions of legalization proposals, as one of the Senate bills is identical to the House version.

“They all have some similarities, but there’s really only one that truly centers [on] equity and social justice, and that is of critical importance to Drug Policy Alliance, but even more so to the communities in New Mexico that have been harmed by prohibitionist policies,” Emily Kaltenbach, senior director of resident states and New Mexico for Drug Policy Alliance, told Cannabis Business Times and Cannabis Dispensary.

That bill, Kaltenbach said, is House Bill 12, sponsored by Reps. Javier Martinez and Andrea Romero.

“Rep. Martinez has been working on this issue for years,” Kaltenbach said. “He strongly believes that social justice and equity have to be the foundations of a legalization bill. Obviously, we want whatever bill gets through and gets to the governor’s desk to center [on] social justice and equity, and that’s what we’ll be fighting for this session.”

H.B. 12 aims to create diversity in businesses through a microbusiness license type, which would grant companies a head start in the adult-use program, alongside the state’s existing medical cannabis licensees. These licenses would then be scaled, based on the size and type, so that microbusinesses pay less in licensing fees than larger companies.

“In a state like New Mexico, that’s really important because we have a lot of family farms that we’d like to see flourish under a new industry,” Kaltenbach said. “We want to make sure that small businesses have a point of entry into the new industry, where they don’t have to come in with as much capital to participate. So, those licensing provisions are really key and critical.”

The legislation would also require adult-use cannabis operators to develop an equity plan for their businesses, and those with past cannabis-related convictions could not be barred from participating in the industry solely based on that conviction.

In addition, the bill includes provisions that would not only automatically expunge past cannabis-related convictions but would also resentence those who are currently serving time for such crimes.

H.B. 12 also allows for the home cultivation of cannabis and includes language that would protect medical cannabis patients and adult-use consumers from being denied public benefits or health care based on a positive cannabis drug test.

The legislation would also prevent children from being taken from their families, as well as prevent parents from being denied custodial or visitation rights, solely based on the use of cannabis.

The measure would invest funds generated from adult-use cannabis tax revenue back into the communities most impacted by prohibition. The bill calls for a Community Reinvestment Fund, where 35% of excise tax revenue would support qualifying communities.

While Drug Policy Alliance is supportive of all of these provisions, Kaltenbach said the organization would like to see the bill go further in addressing how the state’s tribal nations can participate in an adult-use cannabis market.

“I think that’s really important in a state like New Mexico, where we do have so many sovereign nations, making sure that the nations and tribes also are participating,” she said.

The organization would also like to see more innovative license types, Kaltenbach added, such as a co-op license that would allow local communities to own some of the licenses.

The New Mexico Legislature is just about halfway through its 60-day legislative session, but Kaltenbach believes the cannabis legalization proposals will start moving in the next week or so.

“Time is definitely not on our side, but we’re going to be working hard,” she said.

H.B. 12’s first stop is the House Health and Human Services Committee, which could take up the bill as soon as next week, and then the legislation will go to the House Tax Committee before it moves to the Senate for consideration.

“I believe that we’ll see a lot of negotiations, since there are four different bills, and this is a priority … to see how all of these measures come together, so we can get it to the governor’s desk,” Kaltenbach said. “I think once the House bill moves over to the Senate and the Senate starts hearing those bills, we’ll see the pace pick up.”

Although adult-use legalization has stalled in the past, Kaltenbach said the odds of meaningful policy reform seem better this year, as long as some key disagreements can be resolved.

First and foremost, she said, is the issue of plant counts and whether licensed cultivators should be able to grow a limited or unlimited number of plants in the adult-use program, an issue that has long been contested in New Mexico’s medical program.

“I really think it depends on whether everyone can come to the table and agree on the core provisions and, obviously, whatever bill moves forward, in our opinion, it must center [on] equity and social justice,” Kaltenbach said. “If it doesn’t, it’s a nonstarter for us.”

Willie Nelson’s cannabis brand, Willie’s Reserve, has hit the Arizona market through a recently announced partnership with Hana Meds, an Arizona-based vertically integrated cannabis company.

Willie’s Reserve is a national cannabis brand inspired by cannabis activist and American music legend Willie Nelson. The brand focuses on various cannabis products like pre-rolls, flower, vape cartridges and more. 

Hana Meds is processing, packaging and distributing Willie’s Reserve pre-rolls across Hana Meds’ retail locations in Kingman and Green Valley, Ariz., and at its wholesale customer locations, Giving Tree Dispensary in Phoenix and MedMen Scottsdale, said Matt Pinchera, Hana Meds president.

“We are starting off with launching pre-rolls only, and then we’ll look at other products as it makes sense,” he said. “We definitely want to expand the product line, but right now, we’re focusing on the pre-rolls first.”

Hana Meds eventually hopes to expand the number of dispensaries the product is sold in, he said.

Courtesy of Hana Meds

“We are in the process of ramping up production, so, hopefully, we’ll be able to expand the wholesale customers as we expand our production capabilities,” he said. “We’ve got two dispensaries who partnered with us to launch the brand and want to make sure that we keep them in stock of a product. So, you know, we don’t want to expand too quickly. It really needs to be tied to our production increases.”

Aside from Hana Meds’ already established in-house brands, like Dutchie pre-rolls and Revival Infused Edibles, Pinchera said that Hana Meds also looks to partner with companies that acquire brands that Hana Meds feels will do well in the Arizona market. Willie’s Reserve fit the bill.

So, how did the official partnership happen?

Hana Meds met Willie’s Reserve team members at a conference in 2019, where they started to explore the partnership option and discuss Hana Meds’ capabilities.

“Because we already produce a pre-roll brand, we have the infrastructure in place to produce pre-rolls, which is what they wanted to enter the market with,” he said. “So, that lined up for them and for us. I also think the fact that we were in the process of expanding our production, which means we would be able to supply more products for Willie’s Reserve in the future, was also a positive in their eyes, from what we brought to the table.”

Pinchera believes that if a cannabis business is looking to partner with a national brand in a local market, it’s essential to highlight their own skills and growth capabilities.

“I think you need to focus on your capabilities, focus on what you do well; for us, it was producing pre-rolls with our Dutchie brand,” he said. “Secondly, anticipate growth and work on expanding production and cultivation. You really just have to leverage what you do well and make sure you have the capacity for increased production.”

For example, as Hana Meds started conversing with Willie’s Reserve, it began to expand its production facilities to ensure it could handle the increased pre-roll production, which was done to ensure Willie’s Reserve needs are met and to try and attract other brands that Hana Meds wanted to partner with, he said.

Alongside production expansion, Hana Meds also wants to consistently put a quality product out under the Willie’s Reserve name.

“The cannabis has to be high quality, which we’ve had a lot of success with our Dutchie brand,” he said. “Our wholesale customers and medical patient customers up until now have found our cannabis to be of high quality. That was certainly something that Willie’s demanded and that’s something that we’ve been producing, and we’re able to offer up to them.”

Hana Meds and Willie’s Reserve share similar values. They are dedicated to producing high-quality cannabis products, which leads Pinchera to believe that this will be a continuing partnership.

“Because they have a solid marketing department, utilizing both social media and traditional media, and because they have Willie Nelson as a brand ambassador, that has been a huge positive for us,” he said. “And I think the partnership will continue to be a huge positive for us moving forward. Willie’s Reserve has a lot to bring to the table, and they’re a great company to partner with.”

 

After a failed attempt to legalize adult-use cannabis last year, the New Mexico Legislature is once again taking up the issue, this time placing a greater emphasis on social equity.

RELATED: New Mexico Lawmakers Introduce Competing Adult-Use Cannabis Legalization Proposals

Four legalization bills have been introduced in the legislature to date—two in the Senate and two in the House. Lawmakers are essentially considering three different versions of legalization proposals, as one of the Senate bills is identical to the House version.

“They all have some similarities, but there’s really only one that truly centers [on] equity and social justice, and that is of critical importance to Drug Policy Alliance, but even more so to the communities in New Mexico that have been harmed by prohibitionist policies,” Emily Kaltenbach, senior director of resident states and New Mexico for Drug Policy Alliance, told Cannabis Business Times and Cannabis Dispensary.

That bill, Kaltenbach said, is House Bill 12, sponsored by Reps. Javier Martinez and Andrea Romero.

“Rep. Martinez has been working on this issue for years,” Kaltenbach said. “He strongly believes that social justice and equity have to be the foundations of a legalization bill. Obviously, we want whatever bill gets through and gets to the governor’s desk to center [on] social justice and equity, and that’s what we’ll be fighting for this session.”

H.B. 12 aims to create diversity in businesses through a microbusiness license type, which would grant companies a head start in the adult-use program, alongside the state’s existing medical cannabis licensees. These licenses would then be scaled, based on the size and type, so that microbusinesses pay less in licensing fees than larger companies.

“In a state like New Mexico, that’s really important because we have a lot of family farms that we’d like to see flourish under a new industry,” Kaltenbach said. “We want to make sure that small businesses have a point of entry into the new industry, where they don’t have to come in with as much capital to participate. So, those licensing provisions are really key and critical.”

The legislation would also require adult-use cannabis operators to develop an equity plan for their businesses, and those with past cannabis-related convictions could not be barred from participating in the industry solely based on that conviction.

In addition, the bill includes provisions that would not only automatically expunge past cannabis-related convictions but would also resentence those who are currently serving time for such crimes.

H.B. 12 also allows for the home cultivation of cannabis and includes language that would protect medical cannabis patients and adult-use consumers from being denied public benefits or health care based on a positive cannabis drug test.

The legislation would also prevent children from being taken from their families, as well as prevent parents from being denied custodial or visitation rights, solely based on the use of cannabis.

The measure would invest funds generated from adult-use cannabis tax revenue back into the communities most impacted by prohibition. The bill calls for a Community Reinvestment Fund, where 35% of excise tax revenue would support qualifying communities.

While Drug Policy Alliance is supportive of all of these provisions, Kaltenbach said the organization would like to see the bill go further in addressing how the state’s tribal nations can participate in an adult-use cannabis market.

“I think that’s really important in a state like New Mexico, where we do have so many sovereign nations, making sure that the nations and tribes also are participating,” she said.

The organization would also like to see more innovative license types, Kaltenbach added, such as a co-op license that would allow local communities to own some of the licenses.

The New Mexico Legislature is just about halfway through its 60-day legislative session, but Kaltenbach believes the cannabis legalization proposals will start moving in the next week or so.

“Time is definitely not on our side, but we’re going to be working hard,” she said.

H.B. 12’s first stop is the House Health and Human Services Committee, which could take up the bill as soon as next week, and then the legislation will go to the House Tax Committee before it moves to the Senate for consideration.

“I believe that we’ll see a lot of negotiations, since there are four different bills, and this is a priority … to see how all of these measures come together, so we can get it to the governor’s desk,” Kaltenbach said. “I think once the House bill moves over to the Senate and the Senate starts hearing those bills, we’ll see the pace pick up.”

Although adult-use legalization has stalled in the past, Kaltenbach said the odds of meaningful policy reform seem better this year, as long as some key disagreements can be resolved.

First and foremost, she said, is the issue of plant counts and whether licensed cultivators should be able to grow a limited or unlimited number of plants in the adult-use program, an issue that has long been contested in New Mexico’s medical program.

“I really think it depends on whether everyone can come to the table and agree on the core provisions and, obviously, whatever bill moves forward, in our opinion, it must center [on] equity and social justice,” Kaltenbach said. “If it doesn’t, it’s a nonstarter for us.”

Willie Nelson’s cannabis brand, Willie’s Reserve, has hit the Arizona market through a recently announced partnership with Hana Meds, an Arizona-based vertically integrated cannabis company.

Willie’s Reserve is a national cannabis brand inspired by cannabis activist and American music legend Willie Nelson. The brand focuses on various cannabis products like pre-rolls, flower, vape cartridges and more. 

Hana Meds is processing, packaging and distributing Willie’s Reserve pre-rolls across Hana Meds’ retail locations in Kingman and Green Valley, Ariz., and at its wholesale customer locations, Giving Tree Dispensary in Phoenix and MedMen Scottsdale, said Matt Pinchera, Hana Meds president.

“We are starting off with launching pre-rolls only, and then we’ll look at other products as it makes sense,” he said. “We definitely want to expand the product line, but right now, we’re focusing on the pre-rolls first.”

Hana Meds eventually hopes to expand the number of dispensaries the product is sold in, he said.

Courtesy of Hana Meds

“We are in the process of ramping up production, so, hopefully, we’ll be able to expand the wholesale customers as we expand our production capabilities,” he said. “We’ve got two dispensaries who partnered with us to launch the brand and want to make sure that we keep them in stock of a product. So, you know, we don’t want to expand too quickly. It really needs to be tied to our production increases.”

Aside from Hana Meds’ already established in-house brands, like Dutchie pre-rolls and Revival Infused Edibles, Pinchera said that Hana Meds also looks to partner with companies that acquire brands that Hana Meds feels will do well in the Arizona market. Willie’s Reserve fit the bill.

So, how did the official partnership happen?

Hana Meds met Willie’s Reserve team members at a conference in 2019, where they started to explore the partnership option and discuss Hana Meds’ capabilities.

“Because we already produce a pre-roll brand, we have the infrastructure in place to produce pre-rolls, which is what they wanted to enter the market with,” he said. “So, that lined up for them and for us. I also think the fact that we were in the process of expanding our production, which means we would be able to supply more products for Willie’s Reserve in the future, was also a positive in their eyes, from what we brought to the table.”

Pinchera believes that if a cannabis business is looking to partner with a national brand in a local market, it’s essential to highlight their own skills and growth capabilities.

“I think you need to focus on your capabilities, focus on what you do well; for us, it was producing pre-rolls with our Dutchie brand,” he said. “Secondly, anticipate growth and work on expanding production and cultivation. You really just have to leverage what you do well and make sure you have the capacity for increased production.”

For example, as Hana Meds started conversing with Willie’s Reserve, it began to expand its production facilities to ensure it could handle the increased pre-roll production, which was done to ensure Willie’s Reserve needs are met and to try and attract other brands that Hana Meds wanted to partner with, he said.

Alongside production expansion, Hana Meds also wants to consistently put a quality product out under the Willie’s Reserve name.

“The cannabis has to be high quality, which we’ve had a lot of success with our Dutchie brand,” he said. “Our wholesale customers and medical patient customers up until now have found our cannabis to be of high quality. That was certainly something that Willie’s demanded and that’s something that we’ve been producing, and we’re able to offer up to them.”

Hana Meds and Willie’s Reserve share similar values. They are dedicated to producing high-quality cannabis products, which leads Pinchera to believe that this will be a continuing partnership.

“Because they have a solid marketing department, utilizing both social media and traditional media, and because they have Willie Nelson as a brand ambassador, that has been a huge positive for us,” he said. “And I think the partnership will continue to be a huge positive for us moving forward. Willie’s Reserve has a lot to bring to the table, and they’re a great company to partner with.”

 

Willie Nelson’s cannabis brand, Willie’s Reserve, has hit the Arizona market through a recently announced partnership with Hana Meds, an Arizona-based vertically integrated cannabis company.

Willie’s Reserve is a national cannabis brand inspired by cannabis activist and American music legend Willie Nelson. The brand focuses on various cannabis products like pre-rolls, flower, vape cartridges and more. 

Hana Meds is processing, packaging and distributing Willie’s Reserve pre-rolls across Hana Meds’ retail locations in Kingman and Green Valley, Ariz., and at its wholesale customer locations, Giving Tree Dispensary in Phoenix and MedMen Scottsdale, said Matt Pinchera, Hana Meds president.

“We are starting off with launching pre-rolls only, and then we’ll look at other products as it makes sense,” he said. “We definitely want to expand the product line, but right now, we’re focusing on the pre-rolls first.”

Hana Meds eventually hopes to expand the number of dispensaries the product is sold in, he said.

Courtesy of Hana Meds

“We are in the process of ramping up production, so, hopefully, we’ll be able to expand the wholesale customers as we expand our production capabilities,” he said. “We’ve got two dispensaries who partnered with us to launch the brand and want to make sure that we keep them in stock of a product. So, you know, we don’t want to expand too quickly. It really needs to be tied to our production increases.”

Aside from Hana Meds’ already established in-house brands, like Dutchie pre-rolls and Revival Infused Edibles, Pinchera said that Hana Meds also looks to partner with companies that acquire brands that Hana Meds feels will do well in the Arizona market. Willie’s Reserve fit the bill.

So, how did the official partnership happen?

Hana Meds met Willie’s Reserve team members at a conference in 2019, where they started to explore the partnership option and discuss Hana Meds’ capabilities.

“Because we already produce a pre-roll brand, we have the infrastructure in place to produce pre-rolls, which is what they wanted to enter the market with,” he said. “So, that lined up for them and for us. I also think the fact that we were in the process of expanding our production, which means we would be able to supply more products for Willie’s Reserve in the future, was also a positive in their eyes, from what we brought to the table.”

Pinchera believes that if a cannabis business is looking to partner with a national brand in a local market, it’s essential to highlight their own skills and growth capabilities.

“I think you need to focus on your capabilities, focus on what you do well; for us, it was producing pre-rolls with our Dutchie brand,” he said. “Secondly, anticipate growth and work on expanding production and cultivation. You really just have to leverage what you do well and make sure you have the capacity for increased production.”

For example, as Hana Meds started conversing with Willie’s Reserve, it began to expand its production facilities to ensure it could handle the increased pre-roll production, which was done to ensure Willie’s Reserve needs are met and to try and attract other brands that Hana Meds wanted to partner with, he said.

Alongside production expansion, Hana Meds also wants to consistently put a quality product out under the Willie’s Reserve name.

“The cannabis has to be high quality, which we’ve had a lot of success with our Dutchie brand,” he said. “Our wholesale customers and medical patient customers up until now have found our cannabis to be of high quality. That was certainly something that Willie’s demanded and that’s something that we’ve been producing, and we’re able to offer up to them.”

Hana Meds and Willie’s Reserve share similar values. They are dedicated to producing high-quality cannabis products, which leads Pinchera to believe that this will be a continuing partnership.

“Because they have a solid marketing department, utilizing both social media and traditional media, and because they have Willie Nelson as a brand ambassador, that has been a huge positive for us,” he said. “And I think the partnership will continue to be a huge positive for us moving forward. Willie’s Reserve has a lot to bring to the table, and they’re a great company to partner with.”

 

Willie Nelson’s cannabis brand, Willie’s Reserve, has hit the Arizona market through a recently announced partnership with Hana Meds, an Arizona-based vertically integrated cannabis company.

Willie’s Reserve is a national cannabis brand inspired by cannabis activist and American music legend Willie Nelson. The brand focuses on various cannabis products like pre-rolls, flower, vape cartridges and more. 

Hana Meds is processing, packaging and distributing Willie’s Reserve pre-rolls across Hana Meds’ retail locations in Kingman and Green Valley, Ariz., and at its wholesale customer locations, Giving Tree Dispensary in Phoenix and MedMen Scottsdale, said Matt Pinchera, Hana Meds president.

“We are starting off with launching pre-rolls only, and then we’ll look at other products as it makes sense,” he said. “We definitely want to expand the product line, but right now, we’re focusing on the pre-rolls first.”

Hana Meds eventually hopes to expand the number of dispensaries the product is sold in, he said.

Courtesy of Hana Meds

“We are in the process of ramping up production, so, hopefully, we’ll be able to expand the wholesale customers as we expand our production capabilities,” he said. “We’ve got two dispensaries who partnered with us to launch the brand and want to make sure that we keep them in stock of a product. So, you know, we don’t want to expand too quickly. It really needs to be tied to our production increases.”

Aside from Hana Meds’ already established in-house brands, like Dutchie pre-rolls and Revival Infused Edibles, Pinchera said that Hana Meds also looks to partner with companies that acquire brands that Hana Meds feels will do well in the Arizona market. Willie’s Reserve fit the bill.

So, how did the official partnership happen?

Hana Meds met Willie’s Reserve team members at a conference in 2019, where they started to explore the partnership option and discuss Hana Meds’ capabilities.

“Because we already produce a pre-roll brand, we have the infrastructure in place to produce pre-rolls, which is what they wanted to enter the market with,” he said. “So, that lined up for them and for us. I also think the fact that we were in the process of expanding our production, which means we would be able to supply more products for Willie’s Reserve in the future, was also a positive in their eyes, from what we brought to the table.”

Pinchera believes that if a cannabis business is looking to partner with a national brand in a local market, it’s essential to highlight their own skills and growth capabilities.

“I think you need to focus on your capabilities, focus on what you do well; for us, it was producing pre-rolls with our Dutchie brand,” he said. “Secondly, anticipate growth and work on expanding production and cultivation. You really just have to leverage what you do well and make sure you have the capacity for increased production.”

For example, as Hana Meds started conversing with Willie’s Reserve, it began to expand its production facilities to ensure it could handle the increased pre-roll production, which was done to ensure Willie’s Reserve needs are met and to try and attract other brands that Hana Meds wanted to partner with, he said.

Alongside production expansion, Hana Meds also wants to consistently put a quality product out under the Willie’s Reserve name.

“The cannabis has to be high quality, which we’ve had a lot of success with our Dutchie brand,” he said. “Our wholesale customers and medical patient customers up until now have found our cannabis to be of high quality. That was certainly something that Willie’s demanded and that’s something that we’ve been producing, and we’re able to offer up to them.”

Hana Meds and Willie’s Reserve share similar values. They are dedicated to producing high-quality cannabis products, which leads Pinchera to believe that this will be a continuing partnership.

“Because they have a solid marketing department, utilizing both social media and traditional media, and because they have Willie Nelson as a brand ambassador, that has been a huge positive for us,” he said. “And I think the partnership will continue to be a huge positive for us moving forward. Willie’s Reserve has a lot to bring to the table, and they’re a great company to partner with.”

 

Willie Nelson’s cannabis brand, Willie’s Reserve, has hit the Arizona market through a recently announced partnership with Hana Meds, an Arizona-based vertically integrated cannabis company.

Willie’s Reserve is a national cannabis brand inspired by cannabis activist and American music legend Willie Nelson. The brand focuses on various cannabis products like pre-rolls, flower, vape cartridges and more. 

Hana Meds is processing, packaging and distributing Willie’s Reserve pre-rolls across Hana Meds’ retail locations in Kingman and Green Valley, Ariz., and at its wholesale customer locations, Giving Tree Dispensary in Phoenix and MedMen Scottsdale, said Matt Pinchera, Hana Meds president.

“We are starting off with launching pre-rolls only, and then we’ll look at other products as it makes sense,” he said. “We definitely want to expand the product line, but right now, we’re focusing on the pre-rolls first.”

Hana Meds eventually hopes to expand the number of dispensaries the product is sold in, he said.

Courtesy of Hana Meds

“We are in the process of ramping up production, so, hopefully, we’ll be able to expand the wholesale customers as we expand our production capabilities,” he said. “We’ve got two dispensaries who partnered with us to launch the brand and want to make sure that we keep them in stock of a product. So, you know, we don’t want to expand too quickly. It really needs to be tied to our production increases.”

Aside from Hana Meds’ already established in-house brands, like Dutchie pre-rolls and Revival Infused Edibles, Pinchera said that Hana Meds also looks to partner with companies that acquire brands that Hana Meds feels will do well in the Arizona market. Willie’s Reserve fit the bill.

So, how did the official partnership happen?

Hana Meds met Willie’s Reserve team members at a conference in 2019, where they started to explore the partnership option and discuss Hana Meds’ capabilities.

“Because we already produce a pre-roll brand, we have the infrastructure in place to produce pre-rolls, which is what they wanted to enter the market with,” he said. “So, that lined up for them and for us. I also think the fact that we were in the process of expanding our production, which means we would be able to supply more products for Willie’s Reserve in the future, was also a positive in their eyes, from what we brought to the table.”

Pinchera believes that if a cannabis business is looking to partner with a national brand in a local market, it’s essential to highlight their own skills and growth capabilities.

“I think you need to focus on your capabilities, focus on what you do well; for us, it was producing pre-rolls with our Dutchie brand,” he said. “Secondly, anticipate growth and work on expanding production and cultivation. You really just have to leverage what you do well and make sure you have the capacity for increased production.”

For example, as Hana Meds started conversing with Willie’s Reserve, it began to expand its production facilities to ensure it could handle the increased pre-roll production, which was done to ensure Willie’s Reserve needs are met and to try and attract other brands that Hana Meds wanted to partner with, he said.

Alongside production expansion, Hana Meds also wants to consistently put a quality product out under the Willie’s Reserve name.

“The cannabis has to be high quality, which we’ve had a lot of success with our Dutchie brand,” he said. “Our wholesale customers and medical patient customers up until now have found our cannabis to be of high quality. That was certainly something that Willie’s demanded and that’s something that we’ve been producing, and we’re able to offer up to them.”

Hana Meds and Willie’s Reserve share similar values. They are dedicated to producing high-quality cannabis products, which leads Pinchera to believe that this will be a continuing partnership.

“Because they have a solid marketing department, utilizing both social media and traditional media, and because they have Willie Nelson as a brand ambassador, that has been a huge positive for us,” he said. “And I think the partnership will continue to be a huge positive for us moving forward. Willie’s Reserve has a lot to bring to the table, and they’re a great company to partner with.”

 

Willie Nelson’s cannabis brand, Willie’s Reserve, has hit the Arizona market through a recently announced partnership with Hana Meds, an Arizona-based vertically integrated cannabis company.

Willie’s Reserve is a national cannabis brand inspired by cannabis activist and American music legend Willie Nelson. The brand focuses on various cannabis products like pre-rolls, flower, vape cartridges and more. 

Hana Meds is processing, packaging and distributing Willie’s Reserve pre-rolls across Hana Meds’ retail locations in Kingman and Green Valley, Ariz., and at its wholesale customer locations, Giving Tree Dispensary in Phoenix and MedMen Scottsdale, said Matt Pinchera, Hana Meds president.

“We are starting off with launching pre-rolls only, and then we’ll look at other products as it makes sense,” he said. “We definitely want to expand the product line, but right now, we’re focusing on the pre-rolls first.”

Hana Meds eventually hopes to expand the number of dispensaries the product is sold in, he said.

Courtesy of Hana Meds

“We are in the process of ramping up production, so, hopefully, we’ll be able to expand the wholesale customers as we expand our production capabilities,” he said. “We’ve got two dispensaries who partnered with us to launch the brand and want to make sure that we keep them in stock of a product. So, you know, we don’t want to expand too quickly. It really needs to be tied to our production increases.”

Aside from Hana Meds’ already established in-house brands, like Dutchie pre-rolls and Revival Infused Edibles, Pinchera said that Hana Meds also looks to partner with companies that acquire brands that Hana Meds feels will do well in the Arizona market. Willie’s Reserve fit the bill.

So, how did the official partnership happen?

Hana Meds met Willie’s Reserve team members at a conference in 2019, where they started to explore the partnership option and discuss Hana Meds’ capabilities.

“Because we already produce a pre-roll brand, we have the infrastructure in place to produce pre-rolls, which is what they wanted to enter the market with,” he said. “So, that lined up for them and for us. I also think the fact that we were in the process of expanding our production, which means we would be able to supply more products for Willie’s Reserve in the future, was also a positive in their eyes, from what we brought to the table.”

Pinchera believes that if a cannabis business is looking to partner with a national brand in a local market, it’s essential to highlight their own skills and growth capabilities.

“I think you need to focus on your capabilities, focus on what you do well; for us, it was producing pre-rolls with our Dutchie brand,” he said. “Secondly, anticipate growth and work on expanding production and cultivation. You really just have to leverage what you do well and make sure you have the capacity for increased production.”

For example, as Hana Meds started conversing with Willie’s Reserve, it began to expand its production facilities to ensure it could handle the increased pre-roll production, which was done to ensure Willie’s Reserve needs are met and to try and attract other brands that Hana Meds wanted to partner with, he said.

Alongside production expansion, Hana Meds also wants to consistently put a quality product out under the Willie’s Reserve name.

“The cannabis has to be high quality, which we’ve had a lot of success with our Dutchie brand,” he said. “Our wholesale customers and medical patient customers up until now have found our cannabis to be of high quality. That was certainly something that Willie’s demanded and that’s something that we’ve been producing, and we’re able to offer up to them.”

Hana Meds and Willie’s Reserve share similar values. They are dedicated to producing high-quality cannabis products, which leads Pinchera to believe that this will be a continuing partnership.

“Because they have a solid marketing department, utilizing both social media and traditional media, and because they have Willie Nelson as a brand ambassador, that has been a huge positive for us,” he said. “And I think the partnership will continue to be a huge positive for us moving forward. Willie’s Reserve has a lot to bring to the table, and they’re a great company to partner with.”

 

LAS VEGAS, NV (February 3, 2021) – Cannabis Conference, the cannabis industry’s leading conference for cultivators, retailers, extraction specialists and hemp growers—will return to the Paris Las Vegas Hotel & Casino from August 24-26, 2021. Presented by award-winning media brands Cannabis Business Times, Cannabis Dispensary and Hemp Grower magazines, Cannabis Conference will bring together current and prospective cannabis business operators, university professors, consultants, technology and solutions providers and more for three dynamic days of education and expo.

“We look forward to reconvening at our annual event in-person this August and offering valuable networking opportunities that will push this rapidly evolving industry forward,” Group Publisher Jim Gilbride said. “Our team at Cannabis Conference works diligently to offer the highest level of education for attendees, coupled with the most relevant exhibitors that will help improve their day-to-day operations and bottom lines.”

Cannabis Conference’s education program will address the most pressing issues plant-touching businesses face, as well offer tangible solutions operators can implement into their own businesses. Sessions are being crafted with the assistance of Cannabis Conference’s 2021 Advisory Board, including:

• Salpy Boyajian – Executive Vice President/Board Chairman, Flower One
• Sjoerd Broeks – Genetic Development/R&D Director, THE PHARM
• Debby Goldsberry – Executive Director, Magnolia Wellness and Flor; Co-Founder, Berkeley Patients Group collective
• David Holmes – Owner & CEO, Clade9
• Colin Kelley – Operating Partner, Merida Capital; Board Member, LeafLine Labs 
• Emily Kowalski – Director of Cultivation, LeafLine Labs
• Claudio Miranda – Co-Founder, Guild Enterprises
• Kenneth Morrow – Owner, Trichome Technologies
• Alisia Ratliff, PMP – Chief Executive Officer & Founder, Victus Capital Ventures LLC
• Anna Shreeve – President, Urban Paragon, Inc., Targeted Intent, Inc. and The Bakeréé
• Mason Walker – Co-Owner/CEO, East Fork Cultivars
• Hope Wiseman – Owner, Mary & Main Dispensary

“We simply would not be able to provide the level of programming we offer without the help of our esteemed and experienced advisory board members, who are constant sounding boards about the current challenges and opportunities in the cannabis industry,” Editorial Director Noelle Skodzinski said. “Whether you are planning to enter or new to the industry, or an experienced plant-touching business, you’ll come away with valuable lessons to help you and your business succeed by attending Cannabis Conference’s educational sessions.”

In addition to dozens of sessions on everything from cultivation to facility buildout, operations, and retail and cultivation business strategies, Cannabis Conference will also feature 100+ exhibitors on its trade show floor, including experts in: horticultural lighting, nutrients, growing media, pest control, structures, drying and storage, IT services, marketing solutions, accounting and finance, POS software, packaging and labeling, and much more.

For additional information about Cannabis Conference 2021, including registration information, a current list of exhibitors and sponsors and more, visit www.cannabisconference.com.

 

About Cannabis Conference
Cannabis Conference 2021, presented by Cannabis Business Times, Cannabis Dispensary, and Hemp Grower, is the leading educational provider for plant-touching businesses in the legal cannabis and hemp markets. The three-day event will be held at Paris Las Vegas Hotel & Casino in Las Vegas, Nev., on August 24-26, 2021.

The Cannabis Conference exhibition hall will feature industry-leading technologies, solutions and services for the professional cannabis cultivator and retail businesses.

For more information, visit www.cannabisconference.com.