CBD Health

Who they are: Wild By Nature bottles up the California lifestyle to deliver “rediscovery, personal growth, and the pursuit of wholeness.” Recently partnered with AVAIL Vapor, their products retail across 98 locations in 12 states.

Wild By Nature’s logo is a honey bee, symbolizing harmony and balance in the natural world. And it’s not just for looks. They are a Pollinator Partner, supporting our honey bee friends where it counts. That’s what we call warm and fuzzy…and buzzy.

The company is relatively new with a site that could better organized. Even so, Wild By Nature emphasizes natural ingredients, quality standards, and the “sensory experience.” Third-party lab tests are made available by batch number; reports include pesticides, heavy metals, solvents, and more. Print outs of the tests come with each purchase for convenience.

Why they’re unique: Wild By Nature sends CBD into mass retail without sacrificing quality standards. The company’s mascot—the honey bee—lets consumers know their purchase is making a difference. Plus, lab reports and fact sheets help guide the new-”bees” among us.

What products they have:  An array of tinctures, single-serve shots, vape pods, and sleek vaporizers to pair with the pods.

Sleek, you say? Indeed—these are not your typical vape devices. The team engineered zinc alloy bodies and surgical steel heating elements for temperatures maintained around 180º C (356º F). Charging “faster than you can finish a yoga class,” vaping is as easy as plugging in a (Wild) pod. Plus, these are small enough for pockets and purses. Discreet, much? Check.

Six flavor options cover the tinctures, shots, and pods. Let’s break it down:

• Balance: passionfruit & lime
• Inspire: wild lime & lemon
• Serene: lavender, rose, & hibiscus
• Escape: mango & pineapple
• Chill: mint, menthol, & spearmint
• Fresh: apple & mint

Tinctures seat either 1,000 mg or 3,000 mg CBD isolate in coconut oil. Six-pack shots with 100 mg each are on tap for travel and convenience. The vape pods are essentially the same but without any oil carriers (no vitamin E acetate). Wild By Nature makes life simple with two starter kits: Venture into Vape and Begin with Balance.

The explicitly Millennial marketing based on their brochures may be fun or irksome. This comes down to the individual. Chill, for example, aims at listeners of Foster the People whose passion centers on “saving the planet one reusable bag at a time.”

Madelaine left this review for the Chill tincture: “I am so thankful for this CBD oil. Being a teacher during these crazy times is super stressful, and this has seriously changed the game for me.”

Bonus: Check out the 1-, 2-, and 4-week subscriptions for 15% savings available for some products. Oh, and keep a look out—CBD lip balm coming soon!

When many people think of New York, scenes of Times Square and bustling streets may come to mind. However, New York state is more than New York City. In fact, the majority of the state’s economy outside of its infamous city is largely based on agriculture. Any many farmers have begun taking an interest in hemp since it became legalized.

In 2019, New York’s State Senate along with Governor Andrew Cuomo passed S6184A, a crucial bill effectively legalizing hemp extracts in the state. The bill lays out a much-needed regulatory framework on the production, processing, and commercialization of hemp extract products, such as tinctures, salves, and lotions.

Although the bill was considered a true watershed moment for stakeholders in New York’s budding hemp industry, a new challenge has arisen. Over 700 hemp producers across the state are now preparing to harvest thousands of pounds worth of hemp, which will then be sent to over 100 processing facilities across New York.

Unfortunately, New York hemp producers are operating under a temporary set of regulations and licenses granted by the state, which are set to expire at the end of October, right at the beginning of the harvesting season, effectively jeopardizing the entirety of New York’s hemp crop for 2020.

We spoke with Kaelan Castetter, vice-president of the New York Cannabis Growers and Processors Association (NYCGPA) and CEO of the Castetter Cannabis Group, about the status of the new regulations and what it could mean for hemp in New York.

“[Stakeholders] across New York’s hemp industry desperately need new licensing and regulatory guidelines,” Castetter said.

Castetter and other members of the NYCGPA have been working tirelessly to pressure the governor to release them but to no avail: “Nobody knows why the new regulations are sitting on Cuomo’s desk, but it is important that he release them as soon as possible.”

While Castetter could not confirm, it is likely due to the impact of COVID-19, which struck New York heavily earlier this spring, when it was the hotspot of cases in the country. However, revenue from hemp could help the economy, a state like many others now facing a serious crisis.

“Hemp won’t solve all of New York’s issues, but it could generate sizeable economic revenue for the state and create tons of opportunities for communities across the state,” noted Castetter.

A farmer himself, Castetter was quick to point out that New York has a strong agricultural pedigree, making hemp an ideal fit for the state’s agricultural sector.

“Whenever we talk about agriculture, most people think of states like Washington as primary growers for most of the produce we get today,” he said. “[But] New York has just as deep of an agricultural history. We are the second-largest producer of apples in the country.”

Indeed, New York is on the cusp of an agricultural revolution with hemp. A robust hemp industry has the opportunity to offer economic opportunity to multiple stakeholders within the industry, which has largely struggled due to price gluts for traditional crops.

“I know tons of people working in this industry from farmers to processors to CEOs of cannabidiol companies who are ready [to drive the industry forward].” Apparently, the only obstacle facing this potential growth is Governor Cuomo and the clock is ticking.

Will he come through before the final hour, which is rapidly approaching?

“We certainly hope so,” Castetter opined.

Image Credit: Michael Louie

Image Source: https://unsplash.com/photos/Zw5aEvl5QjA

When cannabis was illegal in every state, it was difficult for consumers to access credible information about what they were consuming. The situation is now quite different.

In many states, you can purchase cannabis from knowledgeable budtenders eager to describe terpene and cannabinoid content. Websites devoted to science-based cannabis education, including our sister publications Terpenes & Testing and Extraction Magazine, are great sources as well.

However, a study found that many of today’s cannabis consumers still have little cannabinoid knowledge despite greater access and available education.

Researchers from the University of Buffalo and Michigan distributed a survey to participants at the 2019 Hash Bash, an annual cannabis advocacy event held in Ann Arbor, Michigan. The 24-item questionnaire asked the 472 participants who responded to report effective doses of cannabinoids.

Over two-thirds of the respondents reported using cannabis daily, with the majority using it for medical purposes. While most admitted a knowledge gap in effective dosages, their estimates proved to be far from accurate–in fact, the authors reported that “participants’ average estimates for high-tetrahydrocannabinol (THC) (52%) and high-cannabidiol (CBD) (53%), as well as low-THC (28%) and low-CBD (30%) [cultivars] of cannabis, were considerably higher than the currently accepted definition.”[1]

Interestingly, men, European Americans, and those enrolled in medical cannabis programs had a greater understanding of effective dosages.

The majority of participants reported that their own experience guided most of their opinions about cannabis rather than information from their medical provider or other trusted source.

Co-author R. Lorraine Collins, PhD noted in a press release: “Our results suggest the need for broad-based cannabis education programs to help advocates and the general public to better understand and manage their use of [cannabis].”

In fact, many educational programs are popping up online with the goal of education for consumers.

 Lead study author Daniel Kruger, PhD concluded, “We really have to educate people. This has very real consequences because these compounds have differential effects.”

Image Credit: Erin Stone

Image Source: https://pixabay.com/photos/marijuana-leaf-cannabis-leaf-5315560/

Reference

Kruger DJ, et al. Frequent cannabis users demonstrate low knowledge of cannabinoid content and dosages. Drugs: Education, Prevention and Policy. 2020:1-7.

The US House of Representatives has proposed a new bill, entitled the Moving Forward Act, which would allow researchers to access cannabis in states where it is commercially available.

Cannabis researchers have been required to source cannabis samples from a federally licensed manufacturer located at the University of Mississippi, a considerable limitation to their work.

The changes appear in the form of a buried provision within the INVEST in America Act, which is a much larger piece of legislation aiming to reform national transportation, including implementing new transportation safety requirements, climate change reduction strategies, and extension of federal aid for various programs.

Another cannabis-related provision within the bill is to allow for the transportation of cannabis products across state lines, even in states that have not legalized cannabis markets. There is a caveat to this of course.

Under the Act, states will also be required to devise cannabis education programs to inform drivers about the dangers of driving while consuming cannabis. These programs are similar to drinking and driving reduction programs.

The highway safety provision has drawn criticism from cannabis law reform advocates who argue that such a provision unnecessarily equates cannabis with an increase in impaired driving.

Additional amendments/provisions to the bill, including testing wastewater for different substances, were proposed but shot down by legislators.

As of today, the INVEST in America Act has passed Congress and is currently awaiting approval from the Senate. If the bill passes the Senate, it will then be passed on to the next President for approval.

In all, despite the limitations, the Moving Forward Act within the INVEST in America Act has huge potential to improve multiple elements of the cannabis industry, marking a huge step forward in conducting much-needed, in-depth research on cannabis.

Image Credit: Azam Kamolov

Image Source: https://pixabay.com/users/azamkamolov-2854934/

Who they are: Fruit of the Earth runs a cannabis/hemp dispensary and online CBD store in Santa Fe, New Mexico. The CBD branch, known as Natural Health (also, the CBD and More Store), began in 2014 as the first in the state. The company adheres to organic cultivation to “honor the needs of our beautiful planet.” Packaging is generally recycled and/or made of biodegradable plant plastics. They even plant a tree for each purchase. Folks, that’s 90,000 trees to date. Talk about seeing the forest for the trees!

The CBD products come from Colorado hemp extracted using supercritical carbon dioxide—the “safe and superior method.” Although the website houses a page for third-party laboratory reports, they were not available at time of writing, so you should contact them to find out more. The company’s micronization process aims to bump bioavailability up “7-10 times” but the details are closely guarded.

Why they’re unique: Fruit of the Earth Natural Health strives to be eco-conscious, and their efforts pair uniquely with colorful product infusions.

What products they have: Tinctures, topicals, edibles, and softgels. There are lots of tinctures, so we’ll start there.

The first step in choosing a tincture is “microbotanica” or not—this refers to the micronization of CBD to increase bioavailability. As the company explains, “Less goes further, and you can truly FEEL THE DIFFERENCE!”

The tinctures come as full spectrum, broad spectrum, or isolate. Check out the micronized line with infused herbals for added umph. Happy Joints, for example, combines 400 mg CBD with devil’s claw, white willow bark, cat’s claw, and more. Cell Care features an uncommon blend of burdock root, sheep sorrel, turkey rhubarb root, and a number of other herbals “used for centuries to promote cellular recovery.”

Then there’s Calm, the potent purple tincture with lemon balm, lavender, and St. John’s Wort. Organic olive oil is the name of the tincture game. And this is just a glimpse—we don’t have the word count to cover all the bonus ingredients!

Several topical products are available with micronization, such as the Cedar & Pine Salve or the Lavender Salve.

The honey is sourced locally and infused with 250 mg or 500 mg CBD. Scrumptious. The CBD pet biscuits are suitable for humans and come in sweet potato sesame or peanut butter pumpkin.

Non-CBD fare includes a selection of medicinal mushrooms. Unlike the CBD softgels, these are housed in vegetarian capsules.

Bonus: If you’re in the Santa Fe area, stop by the physical store. Or give them a ring—the Fruit of the Earth Natural Health team is available and happy to answer questions!

CBD is something that many people have heard about over recent years, but some have never got around to trying.

In the past, many people had never even heard of CBD, but there has been a lot of positive press and increased research that has put this product on the map. More and more people have come to realize and experience the benefits of CBD products over the past few years, and it can provide a huge range of benefits that aid health and wellness.

Another of the great things about CBD is that it comes in many different forms. As research and development have evolved, an ever-increasing range of products has come onto the market. This has made CBD more accessible, as people can find the perfect products for their needs, preferences, and budget. People have their own preferences when it comes to how to use CBD, and there are plenty of options to choose from. We will explore some of these methods in this article.

Some Methods You Can Use

There are various methods you can use if you want to try CBD for yourself. The right one for you will depend on a range of factors such as how much you want to spend, your personal preferences, and what you hope to achieve by using CBD. There are various options available from providers such as MedterraCBD. Some of the methods you can consider are:

Tinctures and Drops

A lot of people decide to take CBD in the form of drops and tinctures, and this is a popular method with newbies as well as season CBD users. When you use this method, you can look forward to total convenience and ease, as the drops and tinctures are very easy to use. When you take CBD in this form, you should hold the liquid under the tongue for around 90 seconds to enable it to take full effect and to enjoy maximum benefit.

Edibles Products

Another great option for those who are new to using CBD is edible products, and there are lots of different ones you can choose from. If you enjoy candy and sweet things, you will be able to enjoy the best of both worlds when you choose edible CBD products. You can choose from various options such as chews and gummies among other things. So, you can look forward to a little treat while also benefitting from the effects of CBD.

Topical CBD Products

Not everyone wants to or needs to take CBD orally – there are also topical CBD products you can use including creams, balms, and beauty products. If you are treating an area of inflammation, you could effectively use a topical product to better target the area that is affected. If you want to improve your hair or skin condition, you can use one of a range of skincare and haircare products. There are even bath additives that you can use.

CBD Capsules

One other option is CBD capsules, which makes it easy to take a pre-calculated dose of CBD conveniently and easily. You can get different strengths and quantities to suit your needs, and these are great to take with you on trips or to take on the go.

These are some of the top methods for taking CBD.

Original Article: https://www.bmmagazine.co.uk/business/how-do-people-use-cbd/

Fort Lauderdale, Fla. ― Oct. 21, 2020 ― Veritas Farms, Inc. (OTCQB: VFRM) ― a vertically-integrated agribusiness focused on the production of full spectrum hemp extracts with naturally occurring cannabinoids ― is making the holidays even brighter with its limited edition, seasonal four-pack of full spectrum hemp oil tinctures. The four-pack will be available at www.theveritasfarms.com/holiday-cbd-tinctures on Nov. 2, 2020.

Embracing the holiday spirit, the holiday bundle features four seasonal flavors: Cranberry Orange, Clementine Spice, Sugar Plum and Cinnamon Roll. The fast-acting CBD oil tinctures contain full spectrum hemp oil, which is extracted from the flowers and leaves of hemp plants grown on Veritas Farms’ Colorado farm. For only $49.99, the bundle includes all four flavors of tinctures in 15mL bottles with 250mg’s of full spectrum hemp oil per bottle. One serving offers 25mg’s of full spectrum hemp oil, so customers will receive an extra strength dose for the holidays.

Alexander M. Salgado, CEO and co-founder of Veritas Farms, said, “There is no better gift than good health. This limited edition four-pack of seasonal full spectrum hemp oil tinctures is a unique holiday gift idea that is sure to bring joy to those who receive it. Not only does it invoke the spirit of the holidays, but also a much-needed calming effect.”

At Veritas Farms’ 140-acre farm and production facility in Pueblo, Colorado, the brand controls all of its growing, extracting and manufacturing to ensure the quality, potency and freshness of its full spectrum hemp oil. Its products come straight from the farm to the customer’s door step.

All Veritas Farms brand products are third-party laboratory tested for strength and purity. All packaging includes a batch-unique QR code linking to verifiable Certificates of Analysis from an approved scientific testing laboratory. Veritas Farms is registered with the Colorado Department of Agriculture to grow industrial hemp.

Veritas Farms products are currently available online at www.theveritasfarms.com. They are also currently available in 8,000 brick-and-mortar locations, as well as through online retailers across the country. This includes major retail stores such as Kroger Family of Stores, Rite aid CVS Pharmacy, Fruth Pharmacy, Neiman’s Family Market, and Bartell Drugs.

 

About Veritas Farms, Inc.

Veritas Farms, Inc. (OTCQB: VFRM) is a vertically integrated agribusiness focused on producing superior quality, whole plant, full spectrum hemp oils and extracts containing naturally occurring cannabinoids.  The Company currently operates a 140-acre farm and production facilities in Pueblo, Colorado, and is registered with the Colorado Department of Agriculture to grow industrial hemp.  The Company markets and sells products under its Veritas Farms™ brand and manufactures private label products for a number of leading distributors and retailers.

Veritas Farms™ brand full spectrum hemp oil products include vegan capsules, tinctures, formulations for sublingual applications and infused edibles, lotions, salves, and oral syringes in a variety of size formats and flavors.  All Veritas Farms™ brand products are third-party laboratory tested for strength and purity.  The Company files periodic reports with the Securities and Exchange Commission, which can be viewed at www.sec.gov.

For additional information and online product purchase, visit www.theveritasfarms.com.

Veritas Farms, Inc. – Investor Contact

Toll-Free: (888) 549-7888

E-mail: ir@theveritasfarms.com

Amazon recently reported that the small and midsize businesses that sell on its marketplace made more than $3.5 billion during Prime Day. That’s a 60% increase over last year’s sales according to CNBC.

Although holiday shoppers’ wallets are billions of dollars lighter this year, there are still plenty of sales opportunities for market-savvy cannabidiol (CBD) brands.

Now Is The Time

Timing is everything, and the time to run holiday digital sales promotions is now.

Deloitte expects holiday e-commerce sales to surge by 25% to 35% with volume peaking between November to January.

And a survey by Coresight Research reports that three in 10 consumers expect to start their holiday shopping earlier than usual.

COVID-cautious Consumer Spending

With 31 million holiday travelers grounded this year and more than 47% of families reporting they are downsizing holiday events, this year’s holiday season will be dominated by “remote giving.”

Holiday shoppers’ traditional buying preferences and patterns are shifting in concert.

The three P’s of the promotional period–products, pricing, and promotions–don’t apply this year. This season is all about a brand’s preparation, perception, and pursuit, according to Michael Brown, a consumer market expert at Kearney.

CBD companies’ websites should be festive, fun, and filled with tons of sensational gift bundles.                Brands should invest more time in packaging and marketing offers. Banners like “great gifts for moms” and “deals for dads” provide purchasing cues that are likely to convert to higher-than-average cart size.

Remote givers are looking for smaller, more practical and attractively packaged gift bundles that convey as much warmth and sentiment as can be packed and shipped.

And they want their packages to arrive on time.

Shipping Slow Downs

Surges in online shopping are putting new demands on shippers, which are already straining to keep up with increased demand. CBD brands need to examine their shipping systems and have back-up plans in place.

Understand your delivery agent’s mailing performance and adjust customer promises accordingly. We recommend that brands create an automated customer shipping update to inform customers of any projected shipping delays. And, if service delays are anticipated, proactively issue special discounts or offers to recognize the inconvenience.

One way to avoid these predictable bottlenecks is to kick off holiday campaigns (and shipments) now to avoid the rush.

Gifts Cards Are On Trend

The most popular gift this year will likely be gift cards, according to Morning Consult, which reports that 48% of adults plan to buy or give gift cards this holiday season.

Three times as many shoppers said they will spend most on gift cards versus the next-highest gift type, clothing.

“The trend is real and it’s working,” says Scott Zabka, a CBD storeowner using CBD Marketing Hub to run live gift card campaigns.

According to Zabka the majority of recipients have become repeat customers.

We agree with the growing body of retail experts that recommend that brands examine promotional strategies to avoid over-discounting products–a move that ultimately drives down pricing and profitability.

Gift cards typically offer similar value to BOGO promotions but add a valuable kicker. They look and spend like cash, and consumers are more likely to redeem them and return to restock.

A Growing Need for Self-Care

The importance of self-care has become evident as a result of the pandemic and has risen to become one of the largest trends in the US.

Nearly one-third of consumers increased their self-care behavior this past year, according to IRI, which reports that nearly nine out of 10 Americans (88%) practice some form of self-care.

Many companies, including Austra, CBD for Life, Green Roads, Uncle Bud’s Hemp, and some Your CBD Store owners, are boosting their digital storefronts and in-store offers. Green Roads’ Self-care Deluxe Bundle is among trending gift items.

“[It’s] a really great gift, especially for stressed-out moms who need a break,” says Lee Sosin, CMO of Green Roads.

CBD for Life plans to leverage the trend with a co-branded promotion with Moonlit Skincare, according to Julie Redfern, the company’s director of marketing.

In order to help brands leverage the trend, CBD Marketing Hub created a cost-free small business icon for unrestricted use by CBD brands.

Big Growth

The importance of seasonal holiday sales has risen. Once considered a key part of many leading CBD brands’ growth strategies, this year’s fourth quarter holiday sales have the potential to re-order the marketplace.

Consumer preferences for smaller, more practical gifts, coupled with the elevated importance of self-care create a unique opportunity for CBD brands to do better than good this holiday season.

Image Credit: Daria Yakovleva

Image Source: https://pixabay.com/photos/christmas-new-year-s-eve-postcard-1911637/

Oleamide is fatty acid amide found in the nervous system of mammals, with research indicating it can play a role in sleep induction. The process in which this occurs seems to involve the endocannabinoid system (ECS) and in particular the cannabinoid 1 (CB₁) receptor. To better understand oleamide, we looked at a research review summarizing the evidence to date.

Pre-clinical studies have shown that oleamide is found in the cerebrospinal fluid during periods of sleep deprivation and that it has the ability to help encourage sleep.[1] Since oleamide is also found within human blood plasma, the possibility exists that the same effects might occur in humans.

To explore this possibility, an understanding of how oleamide uptake occurs within the central nervous system is necessary. Researchers used an agent known to block the CB₁ receptor that also prevents other cannabinoid actions such as analgesia and memory disruption.[1]

The use of this receptor blocker eliminated the sleep-inducing and hypnotic effects of oleamide.[1] The amide was still present at levels that helped induce sleep under previous observation but these data indicates that oleamide is, in part, mediated through ECS pathways.

The presence of oleamide in human blood plasma demonstrates the potential for the compound to be further studied and analyzed for potential sleep inducing and calming benefits. Research into this human potential is lacking but the pre-clinical study described here shows another intriguing function and purpose of the ECS found within mammals. However, the review also pointed out that oleamide works with other systems in the brain, similar to how cannabidiol (CBD) has a widespread effect, not limited to the ECS.[1]

As we gain a better understanding of the ECS and how different compounds and substances, such as oleamide, interact with it, we stand to unlock further insight into this fascinating system found within the human body.

Sleep deprivation affects so many people, especially during this time of economic instability and other stressors associated with the pandemic. A natural way to induce sleep is greatly needed and further research will allow us to better understand safer ways to get those Zs.

Image Credit: Enrique Meseguer

Image Source: https://pixabay.com/illustrations/fantasy-dream-magic-female-child-4040384/

Reference

1. Mendelson WB & Basile AS. The hypnotic actions of the fatty acid amide, oleamide. Neuropsychopharmacology. 2001 Nov;25(5 Suppl):S36-9.