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VANCOUVER, British Columbia, June 29, 2021 – PRESS RELEASE – New Leaf Ventures Inc., a management and investment organization dedicated to evaluating, investing and accelerating advanced stage operations in the North American cannabis sector, wishes to advise that its wholly owned subsidiary, New Leaf USA Inc., is pleased to announce it has entered into a letter of intent to obtain exclusive licensing rights within Washington State with Denver-based GCH Inc., developers of renowned cannabis brand “WILLIE’S RESERVE.”
The announcement encompasses exclusive rights to source, manufacture, distribute and market the entire lineup of Willie’s Reserve and Harvest products in Washington State.
Co-founded by renowned singer-songwriter and cannabis pioneer Willie Nelson in 2015, GCH USA created the iconic Willies Reserve brand which has become widely recognized for its commitment to the celebration of what is possible when enthusiasts and experts join forces to collaborate. WILLIE’S RESERVE embraces the natural diversity of the plant, the range of cultivation methods, and the spectrum of effects cannabis creates.
"Exclusive distribution rights for Willies Reserve in our region is truly momentous for us," said Robert Colwell, CEO of New Leaf USA and director of New Leaf Ventures. "We know there are many consumers who are already dedicated fans of these products, and we are committed to introducing it to the rest of Washington as quickly as possible. The whole story: the founder, the principles behind the sourcing and manufacture, as well as the dedication and commitment to a superior product makes for a wonderful sales and marketing opportunity. Having a quality nationally recognized brand join our existing product mix will undoubtedly interest other brand distributors looking for partnership opportunities. We are a growing team that understands consumer interest in our marketplace and look forward to embracing other creative and strategic growth initiatives in Washington and beyond."
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